Why Use Smart Lists?
Smart Lists let you filter your subscribers so you can manage your communications effectively. You can create separate lists for active users and unsubscribed users, which helps you avoid sending emails to the wrong people while keeping track of everyone in your database.
How Long It Will Take
Cleaning your list and creating Smart Lists usually takes around 5-10 minutes.
Step 1: Access Your Subscribers List
Sign in to your FEA Create Dashboard
Navigate to Subscribers from the main menu
Step 2: Filter Active Subscribers
Click Advanced Filters on the right side of the screen
Scroll to the DND (Do Not Disturb) section
Select DND for Email is Disabled to include only active users
Add other filters if needed, such as tags or engagement
Click Apply
Step 3: Save Active Subscribers as a Smart List
Click Unsaved Changes and then Save as Smart List
Name your list (e.g., "Active Subscribers")
Click Create to store this filtered view for campaigns
Step 4: Filter Unsubscribed Users
Click Advanced Filters again
Scroll to DND (Do Not Disturb)
Select DND for Email is Enabled to show unsubscribed users
Click Apply
Step 5: Save Unsubscribed Users as a Smart List
Click Unsaved Changes and Save as Smart List
Name your list (e.g., "Unsubscribed Users")
Click Create to store this filtered view for reference
Creating a Smart List of unsubscribed users allows you to keep an eye on them without sending them emails, while still maintaining their access to any purchased content.
Step 6: Use Smart Lists When Sending Campaigns
When setting up a campaign, select the Smart List of active subscribers
Only users in this list will receive your email, so unsubscribed contacts are automatically excluded
Step 7: Best Practices for List Maintenance
Clean and Segment Your List
Remove Duplicate Contacts: Use the built-in Merge Duplicate Contacts feature under Subscribers and merge carefully
Monitor Inactive Subscribers: Create a Smart List for low-engagement contacts and consider a re-engagement campaign before removing them
Handle Bounced Emails: Check bounce reports regularly and update or remove invalid emails
Segment Your Subscribers: Group contacts by engagement levels or interests to improve targeting and relevance
Schedule Regular Maintenance: Review your list monthly or quarterly, document procedures, and track engagement improvements
Benefits of a Clean Email List
Improved deliverability rates
Higher engagement metrics
Reduced marketing costs
More accurate campaign analytics
Enhanced sender reputation
Note: Always back up your contact list before major cleanups or bulk deletions.