How to Create a Waitlist Funnel in FEA Create
A waitlist funnel is an amazing way to build excitement and collect leads before your offer officially launches.
Inside FEA Create, you can create a beautiful waitlist funnel to:
Build anticipation for a new product
Grow your email list before launch
Collect interested leads
Nurture potential customers
Prepare for an open/close cart launch
In this tutorial, we’ll walk you through how to customize your waitlist funnel template, edit your opt-in form, and connect your email nurture sequence.
What Is a Waitlist Funnel?
A waitlist funnel is a simple landing page where people can register their interest before your product, program, membership, or offer officially launches.
This is perfect for:
Upcoming course launches
Membership launches
Coaching programs
Product launches
Open/close cart offers
“Coming soon” pages
Instead of waiting until launch day to start building excitement, your waitlist allows you to start growing an audience early.
Why Use a Waitlist Funnel?
A waitlist funnel helps you:
Validate demand before launching
Build anticipation
Warm up your audience
Grow your email list
Increase launch momentum
Create urgency and excitement
By the time your offer launches, you already have a list of people excited and ready to hear from you.
What Do You Need Before You Set This Up?
Before creating your waitlist funnel inside FEA Create, make sure your:
Domain
Client portal
Email marketing
are already set up.
You’ll also want:
A clear offer idea
Your branding
A launch timeline
Your nurture emails
prepared before building your funnel.
What’s Included in the Waitlist Funnel Template?
Inside FEA Create, the waitlist funnel template already includes:
An opt-in page
A thank you page
A workflow
An email nurture sequence
Swipe copy
This gives you a complete starting point for your launch.
Step 1: Open the Waitlist Funnel Template
Inside FEA Create:
Go to Websites & Funnels
Open Templates
Locate the Waitlist Funnel Template
You can:
Use the template directly
Or clone it first
To clone:
Click the three dots
Select Clone
Step 2: Open the Funnel Pages
Inside the funnel, you’ll see:
Join Page
Thank You Page
To edit the page:
Click the page
Select Edit in New Tab
This opens the website builder.
Step 3: Customize the Countdown Timer
The template includes a countdown timer at the top of the page.
To edit it:
Click the countdown element
Select your end date and time
This is perfect for:
Product launches
Open cart deadlines
Membership launches
Redirecting the Countdown Timer
You can also configure the timer to redirect users once the countdown ends.
For example:
Redirect from your sales page to your waitlist once cart closes
Redirect from your waitlist back to your sales page when cart opens
This works really well for open/close cart launches.
Step 4: Customize the Background Image
To update the background image:
Click the green section outline
Open the section settings
Change the background image or colour
You can:
Upload your own image
Use Canva graphics
Choose from Unsplash or Pixabay
Add your brand colours
Step 5: Update Your Headline & Copy
Your headline should create excitement around your upcoming offer.
Focus on:
What’s coming
Why people should join
The transformation or result
You do not need to explain every detail yet — just enough to spark curiosity and excitement.
Step 6: Edit the Popup Form
This template uses a popup opt-in form.
To edit it:
Click the popup settings
Select Edit Form
Inside the form builder, you can customize:
Button colours
Form fields
Styling
Form text
Keep Your Form Simple
The easier your form is to complete, the more people are likely to join your waitlist.
In most cases, you only need:
First name
Email address
Try not to overwhelm people with too many questions.
Step 7: Customize Your Popup
You can also add extra elements to your popup such as:
Headlines
Paragraph text
Images
Additional information
For example:
“One More Step”
“You’re almost on the list”
A short reminder about what they’ll receive
Step 8: Set Up Your Email Nurture Sequence
The template already includes a workflow and nurture email sequence for you.
This allows you to:
Stay connected with your audience
Build excitement
Share updates
Warm up your leads before launch
You can customize:
Email copy
Timing
Branding
Call-to-actions
inside the workflow builder.
Step 9: Customize Your Thank You Page
Your thank you page confirms the signup and helps continue the customer journey.
You might use this page to:
Share next steps
Invite people to Instagram
Promote your podcast
Encourage them to whitelist your emails
Share bonus content
Final Tip
A waitlist funnel is one of the easiest ways to build momentum before a launch.
Even if your offer is not fully ready yet, you can start collecting leads, building excitement, and growing your audience today 💕
If you need help setting up your waitlist funnel inside FEA Create, email the team at [email protected] or join one of our support calls and Team FEA will be happy to help.