How to Set Up a Launch Event Funnel in FEA Create
Inside FEA Create, you can create your entire launch event funnel, including your registration page, thank you page, replay page, forms, and reminder emails.
In this tutorial, we’ll walk you through how to set everything up for your workshop, webinar, masterclass, or live launch event inside FEA Create.
What Can You Use a Launch Event Funnel For?
You can use launch event funnels for:
Workshops
Masterclasses
Webinars
Challenges
Live trainings
Free events
Launch events
Group coaching promotions
These events are designed to help you:
Grow your email list
Build trust with your audience
Promote your offer
Increase sales
What Do You Need Before You Set This Up?
Before creating your launch event funnel inside FEA Create, make sure your domain, client portal, and email marketing are already set up.
You’ll also want to have your workshop topic, branding, copy, images, Zoom link, and sales page prepared before building your funnel.
What Pages Are Included in the Launch Event Funnel?
The launch event funnel template includes:
Registration page
Thank you page
Replay page
Signup form
Reminder email setup
This gives you everything you need to start collecting registrations for your event.
Step 1: Set Up Your Event Details
Before building your pages, decide:
Your workshop or webinar title
The event date and time
What you’ll teach
Your Zoom or webinar link
Your offer or sales page
Your branding and images
If you are using Zoom Webinar or Zoom Meetings, make sure the event itself is already created inside Zoom so you have your event link ready to use.
Step 2: Clone the Launch Event Funnel Template
Inside FEA Create:
Go to Websites & Funnels
Open the Templates section
Find the launch event funnel template
Click the three dots
Select Clone
You can then begin customizing the pages for your own event.
Step 3: Edit Your Registration Page
Your registration page is where people will sign up for your workshop or event.
This page should include:
Your event title
What people will learn
The event date and time
A clear call-to-action
A signup form
The FEA Create template already includes swipe copy and Canva templates to help make setup easier.
Customize Your Registration Page
You can customize:
Background colours
Images
Headings
Workshop details
Fonts
Branding
Call-to-action buttons
You can also update the section highlighting the key things attendees will learn during the event.
For example:
The 3 secrets to growing your audience
How to create your first online offer
How to build a profitable funnel
Step 4: Update Your Signup Button
Your main call-to-action button should open the registration popup form.
To update your button:
Click the button
Open the button settings
Update the text
Set the button action to Open Popup
Examples of button text:
Save My Spot
Join the Workshop
Register Now
Reserve My Seat
Step 5: Customize Your Registration Form
Inside the popup settings, you can edit your form.
The template already includes:
Name field
Email field
GDPR consent text
Submit button
You can customize:
Button colours
Button text
Headlines
Subheadings
Form styling
For example:
One more step! Add your details below to join the workshop.
Once your form is ready, click Save.
Step 6: Edit Your Thank You Page
After someone signs up, they’ll be redirected to your thank you page.
This page confirms their registration and gives them the next steps.
Your thank you page might include:
Confirmation message
Workshop title
Zoom link
Calendar reminder instructions
Facebook group link
Social media links
The template already includes swipe copy and Canva graphics to help you customize this quickly.
Add Your Zoom Link
If you are hosting your event on Zoom, you can add your Zoom link directly onto the thank you page.
You can:
Add a button linking to the Zoom room
Encourage attendees to save the link
Include reminders about the event date and time
Add Social Media Links
You can also link your:
Instagram
Facebook group
TikTok
YouTube
Podcast
Website
This helps keep attendees connected to your business before the event begins.
Step 7: Set Up Your Replay Page
After your event is finished, you can direct attendees to your replay page.
This page can include:
The replay video
Your offer
Bonuses
Calls-to-action
Purchase links
Countdown timers
Your replay page is where many people may decide to buy after watching your training.
Step 8: Set Up Your Reminder Emails
Once people register, you’ll want to send reminder emails leading up to the event.
Common reminder emails include:
Confirmation email
24-hour reminder
1-hour reminder
“We’re live” reminder
Replay email
You can use the Wait step in your workflows to achieve this.
These emails help improve attendance and keep your audience engaged throughout the launch.
Step 9: Prepare Your Sales Page
If your launch event is connected to a course, membership, or program, make sure your sales page and offer are fully ready before the event begins.
This includes:
Checkout links
Payment setup
Offer pages
Automations
Course or membership access
You don’t want to be trying to build your sales process after people are already ready to buy.
Final Tip
Launch events are one of the most powerful ways to grow your audience and sell your offers online.
You do not need a huge audience or a perfect setup to get started. A simple workshop, a clear message, and a strong invitation can go a very long way.
Start simple, use the templates to save time, and focus on helping your audience get a result during your event 💕
If you need help setting up your launch event funnel inside FEA Create, head to the Help Library or join one of our support calls and Team FEA will be happy to help.
