DM automations are one of the most powerful ways to grow your audience, nurture leads, and create conversations automatically through Instagram and Facebook.

Inside FEA Create, you can create automations where someone:

and automatically receives:

without you needing to manually respond to every message.

DM automations allow you to automatically start conversations with people through:

For example:

This creates a much more interactive and personalized experience for your audience.

DM automations help you:

You can even wake up to:

all from automated conversations happening in the background.

Before creating DM automations inside FEA Create, make sure your:

are already set up.

You’ll also need:

prepared before building the automation.

Inside FEA Create:

This opens the Facebook connection window.

Follow the prompts to:

You’ll need to make sure:

Once connected, FEA Create will be able to access your:

Next:

Inside FEA Create, we’ve already included swipe copy and templates for:

so you can customize them quickly.

There are two main ways to trigger your automations.

This automation starts when someone comments on a post.

For example:

“Comment FRAMEWORK below and I’ll send you the guide.”

Once they comment:

This automation starts when someone sends you a direct message with a specific phrase.

For example:

The system then automatically sends the correct response.

Inside your workflow:

Then configure:

For example:

This means:

will automatically start the workflow.

Inside the trigger settings:

For example:

You can also use:

Avoid using very generic keywords like:

Instead, use something more specific such as:

This prevents accidental triggers.

Next, customize the public response that appears underneath the comment.

For example:

“Just sent it over 💕 Check your DMs!”

You can add:

This helps the responses feel more natural and less repetitive.

After the comment reply, the workflow sends a private DM.

Inside the message settings, you can customize:

For example:

Once everything is configured:

Your DM automation is now live.

You can also trigger workflows directly through DMs.

For example:

“DM me the word PODCAST.”

To set this up:

For example:

Whenever someone sends:

“PODCAST”

the workflow automatically starts.

You can send:

You can even create multi-step nurture conversations.

DM automations are one of the easiest ways to turn engagement into leads and sales without spending hours manually replying to messages every day.

Start simple with one keyword, one freebie, and one automation then build from there 💕

If you need help setting up your DM automations inside FEA Create, email the team at [email protected] or join one of our support calls and Team FEA will be happy to help.