If your DM automations aren’t sending, it can feel really frustrating. Especially when everything looks set up correctly inside FEA Create.
The good news is this is usually down to permissions inside Meta. Not anything you’ve done wrong ✨
Meta requires full permissions to allow automations to send messages. If anything is missing or only partially connected, your automations won’t run.
You might notice
Your DM automations are not sending
You see a “permissions missing” error in FEA Create
Your Facebook or Instagram connection looks active but nothing is triggering
If that sounds familiar, follow the steps below to get everything working again.
You may need to complete Option 1, Option 2 or both.
Option 1: Check permissions in Meta Business Suite
Step 1: Open your Meta Business settings
Go to business.facebook.com and select your business account. Make sure this is your business, not your personal profile.
If you don't have this option available, please go straight to Option 2.
Click Settings.
Step 2: Check People permissions
In the left menu, go to Users and click People.
For both your Facebook Page and Instagram account:
Click the three dots on the right-hand side
Select Edit Business Portfolio Permissions
Turn on Full control
Make sure all permissions are switched on
Click Save
Both accounts need full control. Partial access will stop automations from working.
Step 3: Check Page permissions
In the left menu, go to Accounts and click Pages.
Select your page
Click View Details
Click Manage next to your user
Turn on all permissions
Make sure you have Full control switched on
This must include access to business tools and messaging.
Step 4: Reconnect Facebook in FEA Create 🚀
Go back to FEA Create.
Go to Settings
Click Integrations
Find the Facebook integration
Click the three dots
Click Disconnect
Reconnect it again
As you reconnect:
Accept all permissions
Make sure everything is switched on
This ensures Meta and FEA Create are fully synced.
Option 2: Check permissions via your Personal Facebook profile
Step 1: Open your Facebook settings
Go to facebook.com and log into your Personal Facebook profile.
Click your Personal Profile icon in the top right
Go to Settings & Privacy, then Settings
Step 2: Open Business Integrations
Search Business Integrations
Click into Business Integrations
Look for LeadConnector
Step 3: Remove the integration
Click Remove next to LeadConnector
This removes any old, expired, or partially connected permissions.
Step 4: Confirm removal
Follow the prompts to fully remove the integration.
Step 5: Reconnect Facebook in FEA Create 🚀
Go back to FEA Create.
Go to Settings
Click Integrations
Find the Facebook integration
Click the three dots
Click Disconnect
Reconnect it again
As you reconnect:
Accept all permissions
Make sure everything is switched on
This ensures Meta and FEA Create are fully synced again.
Final check
Once everything is reconnected, your DM automations should start working again.
If they are still not sending, go back through each step. Check that nothing is set to partial access.
This is a Meta restriction. Without full permissions, automations will not run.
You’re very close. It’s usually just one small permission that needs switching on 💛