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Creating Your Sales Funnel

A sales funnel helps turn your audience into paying customers by guiding them through a clear journey from discovering your offer to completing their purchase.

How to Create a Sales Funnel in FEA Create

Inside FEA Create, you can create beautiful sales funnels for your courses, memberships, coaching programs, services, retreats, and digital offers.

In this tutorial, we’ll walk you through how to create your payment product, set up your pricing options, connect your checkout page, and customize your sales funnel template inside FEA Create.


What Can You Use a Sales Funnel For?

You can use sales funnels to sell:

  • Online courses

  • Memberships

  • Coaching packages

  • Group programs

  • Services

  • Retreats

  • Workshops

  • Digital products

  • High-ticket offers

The sales funnel template includes:

  • Sales page

  • Checkout page

  • Thank you page

  • Swipe copy

  • Canva graphics

so you can get started quickly.


What Do You Need Before You Set This Up?

Before creating your sales funnel inside FEA Create, make sure your domain, client portal, and email marketing are already set up.

You’ll also want to have your offer details, pricing, branding, images, and content prepared before building your funnel.

If you’re selling a course or membership, it’s ideal to have your course or membership area created first so you can connect access later on.


Step 1: Decide What You’re Selling

Before creating your funnel, get clear on:

  • Your offer

  • Your pricing

  • What’s included

  • Payment options

  • Bonuses

  • Delivery method

You can absolutely pre-sell your course, membership, or group program before everything is fully built if you’d like.


Step 2: Create Your Payment Product

The first step is creating your payment product.

Inside FEA Create:

  1. Go to Payments

  2. Open Products

  3. Click Create Product

This product is what connects your offer to your checkout page.


Connect Your Payment Processor

Before accepting payments, make sure your payment processor is connected inside your integrations.

This allows FEA Create to process payments through your checkout page.


Step 3: Add Your Product Details

Inside your product settings, add:

  • Product name

  • Product description

  • Pricing

  • Tax settings if needed

You can also create tax categories and automatic tax settings if required for your business.


Step 4: Choose Your Pricing Type

FEA Create allows you to create different pricing options depending on your offer.


One-Time Payment

Use this for:

  • Courses

  • Digital products

  • Workshops

  • One-off offers

Simply select:

  • One Time

  • Add your price

  • Save

You can also add a “compare at” price to show a crossed-out higher price during promotions or launches.


Monthly Membership Pricing

Use recurring pricing for:

  • Memberships

  • Subscription programs

  • Ongoing coaching

To do this:

  1. Select Recurring

  2. Set your monthly price

  3. Leave the number of payments blank

You can also:

  • Add free trials

  • Add low-cost trials

  • Add setup fees

For example:

  • 7-day free trial

  • $1 trial

  • $47/month membership


Payment Plans

You can also create payment plans for higher-ticket offers.

For example:

  • 3-pay

  • 4-pay

  • 6-pay

To do this:

  1. Select Recurring

  2. Add the monthly payment amount

  3. Set the number of payments

For example:

  • $397/month

  • 3 payments

This works perfectly for:

  • Coaching packages

  • Group programs

  • High-ticket offers

  • Retreats


Multiple Pricing Options

You can add multiple pricing options to the same product.

For example:

  • Pay in full

  • Monthly payment plan

  • Extended payment plan

Simply click Add Another Price to create additional options.


Step 5: Connect Your Course or Membership Offer

If your funnel is selling a course, make sure to connect your course offer inside the product settings.

To do this:

  1. Select the membership/course offer option

  2. Choose the course offer you created earlier

This allows students to receive access automatically after purchasing.

If you are using communities, you can leave this blank and instead grant access during your onboarding automation process.


Step 6: Save Your Product

Once your pricing and settings are complete, click Save.

Your product is now ready to connect to your sales funnel.


Step 7: Open the Sales Funnel Template

Inside FEA Create:

  1. Go to Websites & Funnels

  2. Open Templates

  3. Select the Sales Funnel Template

The template already includes:

  • Sales page

  • Checkout page

  • Thank you page

  • Swipe copy

  • Canva image templates

This makes setting up your funnel much faster and easier.


Step 8: Connect Your Product to the Checkout Page

Now it’s time to connect your payment product to the checkout page.

Inside the funnel:

  1. Open the Checkout Page

  2. Go to the Products tab

  3. Select the product you created

  4. Save your settings

Your checkout page is now connected to your pricing and payment options.


Step 9: Customize Your Sales Page

The sales page is where you explain your offer and encourage people to buy.

You can customize:

  • Headlines

  • Images

  • Branding

  • Colours

  • Testimonials

  • Buttons

  • Pricing sections

  • Offer details

The template already includes swipe copy to guide you on what to write in each section.


Step 10: Customize Your Checkout Page

Your checkout page is where customers complete their purchase.

You can customize:

  • Branding

  • Logo

  • Colours

  • Testimonials

  • Guarantees

  • Checkout text

  • Payment options

Make sure:

  • Your product is connected

  • Your payment processor is connected

  • Your buttons work correctly

before publishing.


Step 11: Customize Your Thank You Page

Your thank you page confirms the purchase and gives the customer their next steps.

This page might include:

  • Welcome message

  • Access instructions

  • Community link

  • Booking links

  • Login instructions

  • Bonus details

This helps create a smooth onboarding experience after purchase.


Final Tip

Your sales funnel does not need to be perfect before you launch it.

Focus on creating a clear offer, a simple customer journey, and a checkout process that feels easy and professional.

The most important thing is helping your audience understand how your offer can help them and making it easy for them to say yes 💕

If you need help setting up your sales funnel inside FEA Create, head to the Help Library or join one of our support calls and Team FEA will be happy to help.

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