If you’re sending nurture sequences, freebie delivery emails, or automated onboarding emails inside FEA Create, it’s important to make sure your subscribers aren’t also receiving your regular weekly broadcast emails at the same time.
This helps avoid overwhelming your audience with too many emails and creates a much better experience for your subscribers.
In this tutorial, we’ll show you how to use tags to temporarily remove someone from your weekly broadcast emails while they move through an automation sequence, and then automatically add them back in once the sequence is complete.
Why This Matters
When someone signs up for a freebie, nurture sequence, or automated email journey, they are already receiving emails from you.
If they continue receiving your regular weekly broadcasts at the same time, it can lead to:
Too many emails in a short period
Lower engagement
Increased unsubscribes
A confusing subscriber experience
Using tags allows you to temporarily pause weekly broadcasts while someone is inside an automation.
What You’ll Be Setting Up
Inside your automation, you will:
Add a tag when someone enters the nurture sequence
Exclude that tag from your weekly broadcast Smart List
Remove the tag at the end of the sequence so they rejoin your normal email list
Step 1: Add a Tag Inside Your Automation
Whenever someone opts into a freebie, nurture sequence, or automated workflow, they should enter an automation.
Inside that automation:
Add a tag that identifies the freebie or form they signed up through
Then add an additional tag that will remove them from weekly broadcasts
For example:
Freebie - Lead Magnet NameExclude Weekly Emails
This second tag is what temporarily removes them from your weekly email list.
Step 2: Build Your Email Sequence
Once the tag has been added, continue building your nurture sequence as normal.
This may include:
Welcome emails
Educational content
Sales emails
Follow-up emails
Wait steps between emails
Your sequence can be as short or as long as you’d like.
Example:
Email 1
Wait
Email 2
Wait
Email 3
And so on.
Step 3: Remove the Tag at the End of the Automation
At the very end of your nurture sequence, add a step to remove the exclusion tag.
For example:
Remove tag:
Exclude Weekly Emails
This automatically places the subscriber back into your normal weekly broadcast audience once they’ve completed the sequence.
This step is very important because otherwise subscribers may remain excluded from future broadcasts.
Step 4: Exclude the Tag From Your Weekly Email Smart List
Inside your weekly email Smart List:
Add a filter to exclude anyone with your exclusion tag
For example:
Exclude contacts with tag:
Exclude Weekly Emails
This ensures that anyone currently inside an automation sequence will not receive your regular weekly broadcasts.
Example Workflow
Inside the Automation
✅ Add:
Freebie tag
Exclusion tag
✅ Send nurture emails
✅ Remove exclusion tag at the end
Inside Your Weekly Broadcast Smart List
✅ Exclude:
Exclude Weekly Emails
Final Tip
Using this setup keeps your email marketing organised and creates a much smoother experience for your subscribers.
It also helps improve:
Open rates
Engagement
Deliverability
Overall customer experience
If you have any questions while setting this up, just tag us in the community and we’ll be happy to help 💕