How to Connect Your Facebook Ads to FEA Create
Facebook and Instagram ads are an amazing way to grow your audience, increase your visibility, and get more people signing up for your workshops, lead magnets, email list, and offers.
Inside FEA Create, you can easily connect your Facebook Ads account, Meta Pixel, and Conversion API to your funnels and website pages so you can properly track your results and optimize your ads.
In this tutorial, we’ll walk you through how to connect your Facebook Ads account and add your Meta Pixel to your funnels inside FEA Create.
Why Connect Facebook Ads to FEA Create?
Connecting your Facebook Ads account allows you to:
Track conversions from your ads
Monitor lead signups and purchases
Optimize your ad performance
Build retargeting audiences
Improve your reporting
Run Facebook and Instagram ads more effectively
Even a small daily budget can help you grow your audience and get your business in front of new people.
What Do You Need Before You Set This Up?
Before connecting Facebook Ads inside FEA Create, make sure your domain, client portal, and email marketing are already set up.
You’ll also need:
A Facebook Business account
A connected Facebook business page
A Meta Ads account
A Meta Pixel
Your Pixel ID
Your Conversion API access token
Step 1: Connect Your Facebook Business Page
Inside FEA Create:
Go to Settings
Scroll down to Integrations
Connect your Facebook business page
Select the Facebook Ads account you want to use
Once connected, FEA Create will be able to communicate with your Meta account.
Step 2: Open Your Funnel
Next, go to the funnel or website page you want to connect to your ads.
For example:
A lead generation funnel
Webinar registration page
Sales funnel
Workshop signup page
Inside FEA Create:
Go to Websites & Funnels
Open the funnel you want to track
Step 3: Open the Events Tab
Inside your funnel, click on the Events tab.
This is where you can:
Add your Meta Pixel
Configure tracking events
Set up Conversion API tracking
Add your access token
You can apply tracking to:
The full funnel
Specific pages only
Step 4: Add Your Meta Pixel
Inside the Events section, add your:
Pixel ID
Access Token
These details come directly from your Meta Ads Manager account.
Your Pixel ID allows Meta to track activity happening on your funnel pages.
Step 5: Set Up Conversion API
Inside the same Events section, you can also connect the Meta Conversion API.
The Conversion API helps improve tracking accuracy by sending data directly from FEA Create to Meta.
This can help:
Improve ad optimization
Improve reporting accuracy
Track conversions more reliably
especially when browser tracking limitations exist.
Step 6: Apply Tracking to Your Funnel Pages
You can choose where your tracking applies.
For example:
Registration page
Checkout page
Thank you page
Entire funnel
This allows you to track specific actions happening throughout the customer journey.
Step 7: Test Your Tracking
Once your pixel is connected, test your funnel to make sure tracking is working correctly.
You can use:
Meta Events Manager
Test events
Funnel submissions
Page visits
to confirm your events are firing properly.
What Can You Track?
You can track actions such as:
Page views
Lead signups
Purchases
Checkout activity
Registrations
Funnel conversions
This data helps Meta optimize your ads and show them to more of the right people.
Viewing Your Ad Data
Once your ads account is connected, you’ll also be able to view reporting and ad-related data inside FEA Create.
You can even add reporting widgets to your dashboard if you’d like quick access to your ad performance.
Final Tip
Ads work best when they’re connected to a strong funnel and a clear offer.
Start simple with one lead generation funnel, one audience, and one clear message. Over time, your tracking data will help you improve your ads and grow your audience more effectively 💕
If you need help connecting your Facebook Ads or Meta Pixel inside FEA Create, head to the Help Library or join one of our support calls and Team FEA will be happy to help.