Whether you're promoting a best-selling course, creating a limited-time bundle, or running a special seasonal offer, this template gives you everything you need to launch your flash sale quickly.
In this tutorial, we'll walk through how to customize the Flash Sale Funnel Template, connect your product, configure the countdown timer, and prepare your promotional emails.
What Is a Flash Sale Funnel?
A flash sale funnel is a short-term promotion that offers a special discount for a limited period of time.
Typically:
The offer is available for 24–72 hours
A countdown timer creates urgency
Customers receive a special discounted price
The offer automatically expires when the promotion ends
Flash sales are a great way to:
Generate quick revenue
Promote existing products
Re-engage your audience
Create excitement around your offers
What Do You Need Before You Set This Up?
Before setting up your Flash Sale Funnel, make sure you have:
Your domain connected
Your email marketing set up and active
Your course, membership, digital product, or offer already created
Your onboarding automations connected (if applicable)
You should also know:
The product you want to promote
The discount price you'll offer
The dates of your flash sale
The email campaign you'll use to promote it
Check out the Flash Sale Gameplan in the Members' Club for the notion template and to learn more about Flash Sales!
Step 1: Open the Flash Sale Funnel Template
Inside FEA Create:
Go to Websites & Funnels
Locate the Two-Day Flash Sale Promotion Template
Choose your preferred theme
The Flash Sale Funnel is available in all five FEA Create design themes and matches the One Page Website Templates.
Step 2: Create Your Discounted Product Price
Before editing the funnel pages, you'll need to create a special discounted price for your product.
Go to:
Payments → Products
Open the product you're promoting
Scroll down to Add Another Price
Create a new price
Enter your discounted amount
For example:
Original Price: $97
Flash Sale Price: $47
Important: Connect Your Membership Offer
If you're selling:
A course
A membership
A program
make sure you also connect the correct membership offer under Additional Options.
This ensures that:
Course access is granted automatically
Login emails are sent
Onboarding automations run correctly
Once complete, click Save.
Step 3: Connect the Product to the Funnel
Return to your Flash Sale Funnel.
Inside the first funnel step:
Click Products
Select Add Product
Choose your product
Select your new discounted price
Click Save
Your checkout is now connected to the special flash sale pricing.
Step 4: Edit the Sales Page
Click:
Edit In New Tab to open the page builder.
The template includes an instruction section with:
Setup guidance
Canva templates
Featured image templates
Branding resources
Once you've saved any resources you need:
Click the instruction section
Open Styles
Disable visibility on:
Desktop
Mobile
This hides the instructional content from visitors.
Step 5: Customize Your Sales Page
You can now edit the page exactly like any other sales page.
Update:
Headline
Images
Offer details
Testimonials
Benefits
FAQs
About section
Footer information
Make the page feel specific to your offer and audience.
Step 6: Configure the Countdown Timer
The countdown timer is one of the most important parts of the flash sale.
Click the timer element and update:
End date
End time
Time zone
For example:
If your promotion runs from Monday to Wednesday, set the timer to expire on Wednesday at your chosen time.
Step 7: Set the Redirect After Expiry
Once the timer expires, you don't want visitors accessing the discounted offer.
Inside the timer settings:
Locate Expire Actions
Choose Redirect URL
Add the link to your full-price sales page
This means:
Before expiry:
Visitors see the discounted offer
After expiry:
Visitors are redirected to the regular sales page
This helps maintain the integrity of your promotion.
Step 8: Customize the Confirmation Page
Next, switch to the Confirmation Page.
You can update:
Logo
Thank you message
Support information
Branding
If you have a support email, update the support button with your email address.
To do this:
Select the button
Scroll to the link settings
Enter your support email
Step 9: Publish Your Funnel
Once both pages are complete:
Click Publish
Select your connected domain
Choose the version without "www"
Click Save
Your funnel is now live.
Step 10: Create Your Flash Sale Emails
The Flash Sale Playbook includes a promotional email sequence designed to support your launch.
Typically you'll send:
5–7 promotional emails
Over a 2–3 day period
These emails build urgency and encourage people to take advantage of the discount before it expires.
Step 11: Create Your Campaign Emails
Go to:
Social Media & Email → Emails
Then:
Create a new campaign
Select Blank Campaign
Choose Design Editor
You can then:
Add your email copy
Add images
Add buttons
Customize branding
Step 12: Link Your Emails to the Sales Page
Every promotional email should include a button linking to your flash sale page.
To get your funnel URL:
Return to your funnel
Copy the Step 1 page URL
Paste it into your email button link
This ensures every email drives traffic directly to your flash sale.
Flash Sale Best Practices
For the best results:
Keep the offer simple
Focus on one product or one bundle.
Use a genuine deadline
The countdown timer should reflect the actual end date.
Send multiple reminder emails
People often need several reminders before purchasing.
Set your abandoned cart emails
You can customize your abandoned cart emails for your flash sale.
Schedule your social media posts
You can use DM Automations and schedule your flash sale promotional posts in the FEA Create social media scheduler.
Highlight the savings
Clearly show:
Original price
Flash sale price
Total savings
Create urgency
Remind people the offer disappears when the timer reaches zero.
Final Tip
Flash sales work best when they feel exciting, simple, and time-sensitive.
Rather than creating a brand-new offer every month, consider using flash sales to breathe new life into products you've already created. It's a fantastic way to generate quick revenue while serving your audience with resources they already need.
If you need help setting up your Flash Sale Funnel inside FEA Create, email the team at [email protected] or join one of our support calls and Team FEA will be happy to help. 💕
