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Tripwire Funnel Template

We’re so excited to help you set up your Tripwire Funnel using the beautiful template that pairs perfectly with the One-Page Website and Shop templates inside FEA Create.

This funnel is designed to help you turn new subscribers into customers by offering a low-priced offer immediately after they sign up for your freebie.

Inside this template, everything has already been created for you, including the freebie opt-in page, tripwire sales pages with timed offers, confirmation pages, and the workflows that connect it all together.

All you need to do is upload your files, connect your product, and customize the pages.


What This Funnel Helps You Do

With this tripwire funnel, you’ll be able to:

  • Deliver your freebie automatically

  • Offer a limited-time tripwire offer

  • Use a 20-minute timer price

  • Add a 72-hour follow-up offer

  • Display the full price once the timer expires

  • Automatically deliver your digital product after purchase

This is a powerful way to grow your list and generate sales at the same time.


Step 1: Make Sure Your Account Is Ready

Before setting up your funnel, make sure your FEA Create account is fully configured.

You will need:

  • Your domain connected

  • Card details added to your account

  • Email credits activated so email marketing works

  • A payment processor connected (such as Stripe)

Without these connected, your funnel will not be able to send emails or accept payments.


Step 2: Download Your Freebie and Tripwire Files

Next, you’ll need the files you plan to deliver.

If you created your freebie and tripwire products in Canva, download them first.

  1. Open your design in Canva

  2. Click Download

  3. Select PDF Standard

  4. Click Download

Do this for both:

  • Your Freebie

  • Your Tripwire Product


Step 3: Upload Your Files to Media Storage

Now upload these files into FEA Create.

  1. Go to your FEA Create Dashboard

  2. Click Media Storage

  3. Create a new folder

You may want to name it something like:

  • Tripwire Funnel

  • Or the name of your tripwire offer

Then upload your downloaded PDFs into this folder.

These files will generate the delivery links used inside your funnel.


Step 4: Create Your Tripwire Product

Now we need to create the product that will be sold inside the funnel.

  1. Go to Payments

  2. Click Products

  3. Click Create Product

Add the name of your tripwire product.

Important:
If you have a shop on your website, do not toggle “Include in Online Store.”
Tripwire offers are designed to be sold through funnels, not your shop.


Add Your Pricing Options

For this funnel, you will create three pricing options:

  1. 20-Minute Timer Price
    (The lowest price shown immediately after signup)

  2. 72-Hour Timer Price
    (The follow-up price if they return later)

  3. Full Price

Add all three prices to your product.

Once finished, click Save.


Step 5: Import the Tripwire Funnel Template

Now we will connect your funnel.

  1. Go to Websites & Funnels

  2. Click Funnels

  3. Open the folder called Tripwire Funnel Templates

Inside this folder you’ll see five different funnel designs.

Choose the design you would like to use and open it.


Step 6: Connect Your Checkout Products

Each step of the funnel needs to be connected to the correct price.


Connect the 20-Minute Price

  1. Open Step 2.1

  2. Click Products

  3. Click Add Product

  4. Select your tripwire product

  5. Choose the 20-minute price

  6. Click Save


Connect the 72-Hour Price

  1. Open Step 2.2

  2. Click Products

  3. Click Add Product

  4. Select your tripwire product

  5. Choose the 72-hour price

  6. Click Save


Connect the Full Price

  1. Open Step 2.3

  2. Click Products

  3. Click Add Product

  4. Select your tripwire product

  5. Choose the full price

  6. Click Save

Your checkout is now fully connected.


Step 7: Customize Your Freebie Opt-In Page

Next, we’ll customize the first page of your funnel.

This is the page where people sign up for your freebie.

Open the page by clicking Edit in New Tab.

Inside the template you will see a red instruction section.
You can hide this section once you have read it so it stays available if you need it later.


Customize Your Page

You can now:

  • Upload your logo

  • Replace the headline and copy

  • Add your freebie image

  • Update the button colors

  • Change background images

We have also included Canva templates that you can use for your page graphics.


Step 8: Edit Your Opt-In Popup

The opt-in form opens as a popup.

To edit it:

  1. Click Popup Settings

  2. Click Edit

Here you can:

  • Add your freebie title

  • Write a short description

  • Edit your form fields

  • Customize the GDPR checkbox

  • Change the button color

  • Add your brand colors

Once finished, click Save.


Step 9: Customize Your Tripwire Sales Page

Next, edit the Tripwire Page.

This is the page subscribers see immediately after signing up for your freebie.

Here you will:

  • Add your tripwire product name

  • Write your sales copy

  • Display the tripwire price

  • Edit your checkout section

You may notice the checkout displays a dynamic price placeholder while editing.
Your real price will appear once the page is published.

Repeat these edits for:

  • The 72-hour offer page

  • The full-price offer page


Step 10: Customize Your Confirmation Page

The confirmation page is what people see after completing the funnel.

Here you can:

  • Add your logo

  • Write a thank-you message

  • Add links to your social media

  • Invite them to:

    • Follow you on Instagram

    • Join a workshop

    • Explore more offers

This page is a great place to build a deeper connection with your audience.


Final Step: Save and Publish Your Funnel

Once everything is set up:

  1. Click Save on each page

  2. Publish your funnel

Your tripwire funnel is now ready to start collecting subscribers and generating sales.


What’s Already Done For You

Inside this template we’ve already created:

  • Freebie opt-in page

  • Tripwire offer pages with timers

  • 72-hour follow-up offer page

  • Full-price offer page

  • Confirmation pages

  • Automation workflows

  • Checkout pages

All you need to do is upload your files, connect your product, and customize the pages.


Need Help?

If you need help setting up your tripwire funnel, just reach out to our team at [email protected] and we’ll be happy to help.

We can’t wait to see the amazing funnels you create. 🚀

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