This funnel is designed to help you turn new subscribers into customers by offering a low-priced offer immediately after they sign up for your freebie.
Inside this template, everything has already been created for you, including the freebie opt-in page, tripwire sales pages with timed offers, confirmation pages, and the workflows that connect it all together.
All you need to do is upload your files, connect your product, and customize the pages.
What This Funnel Helps You Do
With this tripwire funnel, you’ll be able to:
Deliver your freebie automatically
Offer a limited-time tripwire offer
Use a 20-minute timer price
Add a 72-hour follow-up offer
Display the full price once the timer expires
Automatically deliver your digital product after purchase
This is a powerful way to grow your list and generate sales at the same time.
Step 1: Make Sure Your Account Is Ready
Before setting up your funnel, make sure your FEA Create account is fully configured.
You will need:
Your domain connected
Card details added to your account
Email credits activated so email marketing works
A payment processor connected (such as Stripe)
Without these connected, your funnel will not be able to send emails or accept payments.
Step 2: Download Your Freebie and Tripwire Files
Next, you’ll need the files you plan to deliver.
If you created your freebie and tripwire products in Canva, download them first.
Open your design in Canva
Click Download
Select PDF Standard
Click Download
Do this for both:
Your Freebie
Your Tripwire Product
Step 3: Upload Your Files to Media Storage
Now upload these files into FEA Create.
Go to your FEA Create Dashboard
Click Media Storage
Create a new folder
You may want to name it something like:
Tripwire Funnel
Or the name of your tripwire offer
Then upload your downloaded PDFs into this folder.
These files will generate the delivery links used inside your funnel.
Step 4: Create Your Tripwire Product
Now we need to create the product that will be sold inside the funnel.
Go to Payments
Click Products
Click Create Product
Add the name of your tripwire product.
Important:
If you have a shop on your website, do not toggle “Include in Online Store.”
Tripwire offers are designed to be sold through funnels, not your shop.
Add Your Pricing Options
For this funnel, you will create three pricing options:
20-Minute Timer Price
(The lowest price shown immediately after signup)72-Hour Timer Price
(The follow-up price if they return later)Full Price
Add all three prices to your product.
Once finished, click Save.
Step 5: Import the Tripwire Funnel Template
Now we will connect your funnel.
Go to Websites & Funnels
Click Funnels
Open the folder called Tripwire Funnel Templates
Inside this folder you’ll see five different funnel designs.
Choose the design you would like to use and open it.
Step 6: Connect Your Checkout Products
Each step of the funnel needs to be connected to the correct price.
Connect the 20-Minute Price
Open Step 2.1
Click Products
Click Add Product
Select your tripwire product
Choose the 20-minute price
Click Save
Connect the 72-Hour Price
Open Step 2.2
Click Products
Click Add Product
Select your tripwire product
Choose the 72-hour price
Click Save
Connect the Full Price
Open Step 2.3
Click Products
Click Add Product
Select your tripwire product
Choose the full price
Click Save
Your checkout is now fully connected.
Step 7: Customize Your Freebie Opt-In Page
Next, we’ll customize the first page of your funnel.
This is the page where people sign up for your freebie.
Open the page by clicking Edit in New Tab.
Inside the template you will see a red instruction section.
You can hide this section once you have read it so it stays available if you need it later.
Customize Your Page
You can now:
Upload your logo
Replace the headline and copy
Add your freebie image
Update the button colors
Change background images
We have also included Canva templates that you can use for your page graphics.
Step 8: Edit Your Opt-In Popup
The opt-in form opens as a popup.
To edit it:
Click Popup Settings
Click Edit
Here you can:
Add your freebie title
Write a short description
Edit your form fields
Customize the GDPR checkbox
Change the button color
Add your brand colors
Once finished, click Save.
Step 9: Customize Your Tripwire Sales Page
Next, edit the Tripwire Page.
This is the page subscribers see immediately after signing up for your freebie.
Here you will:
Add your tripwire product name
Write your sales copy
Display the tripwire price
Edit your checkout section
You may notice the checkout displays a dynamic price placeholder while editing.
Your real price will appear once the page is published.
Repeat these edits for:
The 72-hour offer page
The full-price offer page
Step 10: Customize Your Confirmation Page
The confirmation page is what people see after completing the funnel.
Here you can:
Add your logo
Write a thank-you message
Add links to your social media
Invite them to:
Follow you on Instagram
Join a workshop
Explore more offers
This page is a great place to build a deeper connection with your audience.
Final Step: Save and Publish Your Funnel
Once everything is set up:
Click Save on each page
Publish your funnel
Your tripwire funnel is now ready to start collecting subscribers and generating sales.
What’s Already Done For You
Inside this template we’ve already created:
Freebie opt-in page
Tripwire offer pages with timers
72-hour follow-up offer page
Full-price offer page
Confirmation pages
Automation workflows
Checkout pages
All you need to do is upload your files, connect your product, and customize the pages.
Need Help?
If you need help setting up your tripwire funnel, just reach out to our team at [email protected] and we’ll be happy to help.
We can’t wait to see the amazing funnels you create. 🚀
